How Interactive Forms Boost Consumer Engagement for Events

In the fast-paced world of event planning and marketing, customer engagement is a critical factor that can make or break the success of an event. However, traditional forms can often be seen as tedious and uninspiring, leading to low response rates and limited engagement from attendees. 

Hence, the new-age event companies are adapting interactive forms to engage their audiences. An interactive form is a powerful tool that revolutionizes the way event organizers collect data, interact with customers, and drive engagement. As the name suggests, interactive forms “interact” with your audience in order to collect data. Instead of gathering data through boring questionnaires, interactive forms initiate a WhatsApp conversation with your audience. Therefore, they encourage active participation and reduce form dropouts.

Let’s explore the benefits of interactive forms and how they can significantly boost customer engagement at events.

1. They create memorable experience for customers

Interactive forms offer a unique and engaging way for customers to interact with your company. By incorporating elements such as quizzes, polls, and gamification, interactive forms create a memorable and immersive experience that captures attendees' attention and keeps them actively engaged throughout the event.

2. Encourage Active Participation

Unlike traditional forms that require passive data entry, interactive forms encourage active participation from customers. Rather than providing their information in a boring way, interactive forms allow the audience to have an engaging experience. They don't feel like they are answering questions. They feel like they are having a conversation, and they end up giving honest and good quality information that can be used to further enhance their experience at the event. 

Especially in the events industry, it is very important to collect honest feedback post the event. It plays a very important role in improving the events in the future. The interactive forms are the future of collecting feedback from your audiences. 

3. Gathering Richer Insights

Interactive forms enable event organizers to gather richer and more valuable insights from customers. With this engaging process, organizers can collect deeper insights into customer preferences, interests, and behaviors, allowing for more targeted marketing efforts and personalized event experiences.

4. On-the-Go Engagement

One of the most powerful features of interactive forms is their ability to drive real-time engagement. They are built on platforms like WhatsApp, that are mostly used by people on-the-go. Therefore, your audience does not have to “take out” time to fill up the form. They can simply respond to the conversations whether they are traveling, commuting, babysitting, waiting for their meal etc. Moreover, they can take their time to respond to any question. If they do not respond within 24-hours, they will get a gentle reminder to complete the chat. 

5. Enhancing Brand Perception & Loyalty

By offering interactive and engaging experiences, event organizers can enhance their brand perception and differentiate themselves from competitors. This showcases a brand's commitment to innovation, creativity, and customer-centricity. Your attendees can't ignore these efforts, and feel how important they are to you. This leaves a positive impression on them and builds brand loyalty over time.

6. Optimizing Data Collection

Interactive forms automatically collect and organize data. They allow organizers to focus on analysis and making data-driven decisions to improve future events. Therefore, they not only boost engagement, but also help event organizers to collect and manage good quality data. 

How can you implement interactive forms for your Events?

Implementing interactive forms for your events is easier than you might think. You can easily implement them for event registration, feedback surveys, live polls during presentations, or interactive games and challenges. 

Choose a user-friendly platform like Suprforms, that converts Google forms to WhatApp chats. You can create and customize customer interactions within minutes. Easily craft different customer segments based on their needs and preferences, and create  targeted interactions. You can personalize the experience further by addressing customers by their first name during conversations. Suprforms give them an experience as if they are interacting with a human. 

Our merchants have experienced a boosted response rate after switching to Suprforms. Are you looking to try your own interactive form? Here is a step-by-step guide for you to create your first super-form

If you are an event organiser, implementing interactive forms should be your marketing strategy for 2024. Should you wish to explore Suprforms, we would love to organize a demo with our team. Click here to reserve a slot for complimentary product demo.